Architecting Resilient Systems. Scaling Multi-Channel Growth.
I am Robbie Shawn—founder of Hoot Commerce and an e-commerce operations leader with 15+ years of experience bridging performance marketing, NetSuite ERP architectures, and high-velocity marketplace strategy.
Executive Experience
Founder & Executive Consultant
Founded Hoot Commerce as an executive consultancy and research lab. Advising $5M–$50M+ GMV e-commerce brands on NetSuite ERP integration pipelines, Celigo middleware automation, Amazon Seller Central optimization, and contribution margin defense.
E-Commerce Manager
Directed multi-channel strategy across B2B/B2C storefronts and Amazon, Walmart, and eBay marketplaces. Built NetSuite Celigo Settlement automation, implemented Feedvisor repricing, and launched an Open Box resale program to monetize returns.
E-Commerce & Channel Manager
Scaled annual revenue 3X from $15M to $45M in 3 years. Directed $450K/mo media budgets, led WooCommerce to Shopify Plus replatforming, and streamlined multi-node 2-day fulfillment.
Hoot Commerce
Hoot Commerce is my independent e-commerce advisory and systems engineering firm. We help enterprise DTC brands untangle legacy tech stacks, optimize contribution margins, and build resilient Amazon and NetSuite architectures.
VISIT HOOTCOMMERCE.COM →Executive Playbooks
The Future of Composable Commerce Beyond SaaS Constraints
Monolithic SaaS platforms like standard Shopify Plus or Magento/Adobe Commerce offer speed to market, but they eventually impose…
Why Most NetSuite & ERP Migrations Fail (And How Operators Fix Them)
Upgrading to Oracle NetSuite is often pitched as the ultimate operational milestone for brands scaling past $10M GMV.…
The 15-Year E-Commerce Playbook: Operating Margins at $100M+ GMV
Scaling an e-commerce brand from $1M to $10M GMV is a marketing challenge. Scaling from $10M to $50M+…