Robbie Shawn

Hi Everyone! I’m Robbie.

I was originally born and raised in the Tampa Bay Area in Florida, until 2010 when I migrated to San Diego California. I’m a full-time single father to 2 kids, Dylan and Lizabelle. Dylan is 17 and Lizabelle is 8. When I’m not working, I enjoy being active with the kids. You’ll often find us paddle boarding, hiking, fishing, or zipping around town on our electric scooters.

My true hobby is technology, and I’m fortunate enough to of made a career out of something I’m so passionate about. From age 6 when my father bought his first computer, I was amazed, and curious to learn more. After high school, I got into the advertising industry. In 2010 after moving to San Diego, I began working in the e-commerce industry. I quickly excelled, and continue to enjoy and prosper in my career, while also having the opportunity to help many brands evolve in the ever-changing digital world.

In 2010, I began doing consulting work, and later started Hoot Commerce, a digital agency that helps businesses with Amazon, e-commerce, advertising, and SEO services. While I continue to do freelance work, I am currently employed full time, and limit new projects to small projects that don’t require much time to complete. Regardless if I can take on your project, I would love to hear about it, and at a minimum offer some free advice, so contact me!

What I Do


My E-Commerce consulting services include thorough research into your specific business. I’ll then evaluate your tech stack, industry, and competition. From there, we’ll formulate a long-term strategy that is unique to your business needs that will allow you to scale, and grow.

Web Development

I specialize in WordPress, WooCommerce, Magento, and Shopify web development. My network of developers are seasoned experts who have the experience and creativity to get the job done without breaking the bank.

Local Search

Are you trying to drive local traffic to their business? Welcome to the club! Putting your business in front of search results for search engines is critical. It's a common practice now and if you haven't already, you should implement it and optimize routinely to stay relevant to your competition.


With over 10 years of experience selling in both Seller Central and Vendor Central, my Amazon consulting services include everything from account setup, Brand Registry, PPC Advertising, Catalog Management, Enhanced Brand Content, Lightning Deals, Reporting and more.

Pay Per Click

My PPC Consulting services include Google AdWords, Bing Ads, Amazon Advertising and more. Whether you are just getting started, or looking to scale your existing PPC efforts, I’m here to help. I focus on driving qualified traffic, and increasing efficiencies allowing you to scale your efforts and increase your ROI.

Digital Marketing

Social Media is a great way to build an audience of followers, prospect new customers, and engage with existing customers to turn them into repeat customers. Formulating a solid strategy that includes consistency is key to utilizing Social Media.



10+ Years of Experience


2018 - 2021

Channel Manager

ISLE Surf & SUP is a San Diego based stand up paddle board and surfboard brand that has been in business since 2004. As a channel manager, I was responsible for managing all sales channels which included their website, Amazon, and eBay. In addition to managing sales channels, I also managed paid advertising, SEO, web development, customer service, and logistics to and from 3PL’s and Amazon FBA warehouses.

2018 - 2021
PEAK Paddle Boards

Channel Manager

PEAK Paddle Boards is a sister brand to ISLE Surf & SUP. Founded in 2015, this brand was primarily sold on Amazon until 2018 when I launched an e-commerce site to take sales off Amazon. We advertised heavily on Amazon using Sponsored Products, Sponsored Brands, DSP, Video in Search as well as Google Ads. Within 3 years, this brand was able to scale to over $6 M in revenue with over 10,000 paddle boards being sold in one year.

2015 - 2018

E-Commerce Manager

BAD BOY is an iconic lifestyle brand founded in the 80’s that has since moved into the action sports industry. Here, I launched a new Magento website with multiple stores for B2C, B2B, and a B2C store for their lifestyle brand BAD BOY Club. I then setup Brightpearl, an ERP system to support 3PL integrations to multiple fulfillment centers around the world. Additionally, I launched and managed Amazon in the United States, United Kingdom, Spain, Germany, and France.
2014 - 2015

E-Commerce Manager

BlissLights manufacturers holographic laser lighting products that product thousands of laser pinpoints that can be used indoor or outdoor to produce a mesmerizing atmosphere. They own a patent on their technology, and quickly blew up after striking a deal with QVC, Sams Club, Home Depot, and Target which resulted in over 30k units sold in a 24-hour period while on QVC. Here, I helped them migrate from Quickbooks to Fishbowl to streamline processes. I also got them setup with Amazon Vendor Central which quickly evolved into $20k+ PO’s within a few months. I also got them setup with Google Adwords and managed budgets in excess of $50k per month.
2013 - 2015
Crowd & Company

Brand Manager

Crowd & Company was founded by the former CEO of Lifeproof after it was sold to Otterbox. Here, we helped startup businesses by handling everything from their e-commerce websites, marketing & advertising, manufacturing, and logistics. This allowed brand owners to focus on product design and branding. Here, I managed multiple brands in various industries including car audio, lighting, water filtration, phone accessories and more. Their parent company WorldTrans provided logistics and fulfilment services, saving clients a fortune to import product and fulfill orders.

E-Commerce Consultant

Lifeproof disrupted the cell phone case industry in 2011 when it designed and patented the first waterproof cell phone case for the iPhone 4. After launching their Magento site, and accepting pre-orders, they quickly received 10,000+ orders within a few months. I helped them formulate a proper e-commerce strategy to support the rapid growth. Additionally, we launched on Amazon, and managed to get the brand gated to prevent counterfeit sellers. The brand was later sold to Otterbox.


California College San Diego

Computer Science

St. Petersburg College

Business Management

Tarpon Springs High School

High School

E-Commerce Skills











Amazon Skills





A+ Pages


Enhanced Brand Content


Amazon Marketing Services


Product Reviews


Advertising Skills

Google AdWords


Bing Ads


Affiliate Marketing


Google Shopping Actions



Make a Payment
One Time Payment


Get in Touch


San Diego, CA

Freelance Available

How Can I Help You?