Architecting Frictionless Ecosystems. Scaling Multi-Channel Revenue.
I am Robbie Shawn—an e-commerce executive with 15+ years of experience bridging digital marketing, enterprise technology, and supply chain operations across D2C and marketplace channels[cite: 2, 3].
Executive Experience Highlights
E-Commerce Manager
Directed overarching digital strategy and full P&L ownership across B2B/B2C ecosystems and Amazon, Walmart, and eBay marketplaces[cite: 2, 3]. Integrated Feedvisor repricing tools[cite: 3], upgraded Celigo NetSuite Settlement reporting for contribution margin visibility[cite: 2, 3], and launched an automated Open Box resale program to monetize returned inventory[cite: 2].
Digital Product Manager
Led digital product strategy and multi-brand roadmap execution following Solo Brands' acquisition of ISLE[cite: 2, 3]. Architected a multi-brand headless commerce framework utilizing Shopify Plus and Hydrogen, cutting frontend page load times by 70%[cite: 2, 3]. Deployed Simon Data CDP for 360-degree customer segmentation[cite: 2, 3].
E-Commerce & Channel Manager
Engineered the omnichannel growth engine that propelled annual revenue 3X from $15M to $45M within 3 years[cite: 2, 3]. Managed $450K/month ad budgets[cite: 3], directed platform migration from WooCommerce to Shopify Plus[cite: 2, 3], enabled nationwide 2-day shipping logistics[cite: 3], and deployed Gorgias customer service tech stacks[cite: 3].
Systems Architecture & Growth Playbooks
The Future of Composable Commerce Beyond SaaS Constraints
Monolithic SaaS platforms like standard Shopify Plus or Magento/Adobe Commerce offer speed to market, but they eventually impose…
Read Playbook →Why Most NetSuite & ERP Migrations Fail (And How Operators Fix Them)
Upgrading to Oracle NetSuite is often pitched as the ultimate operational milestone for brands scaling past $10M GMV.…
Read Playbook →The 15-Year E-Commerce Playbook: Operating Margins at $100M+ GMV
Scaling an e-commerce brand from $1M to $10M GMV is a marketing challenge. Scaling from $10M to $50M+…
Read Playbook →