E-Commerce Leader & Digital Growth Architect
15+ years scaling multi-channel DTC brands and marketplace ecosystems. Proven track record driving revenue from $15M to $45M, orchestrating enterprise ERP/WMS integrations, and building high-ROI ad stacks across Amazon, Google, and Klaviyo.
Career Track Record & Impact
3X DTC revenue growth in 3 years via Shopify Plus & ad scaling.
Achieved in 90 days across Amazon, Google, and Bing ads.
Managed across Amazon DSP, Search, Social, and Performance Max.
NetSuite, Celigo, Feedvisor, Gorgias, Klaviyo, & SP-API.
Professional Experience
In-house leadership and strategic management history.
E-Commerce Manager
Home Controls • San Diego, CA- Managed multi-channel e-commerce operations across Amazon, Walmart, and eBay for a national smart home automation distributor.
- Integrated Feedvisor dynamic repricing to optimize margins against demand signals and competitor pricing thresholds.
- Oversaw NetSuite financial reconciliation, Amazon settlement reporting, and upgraded Amazon-Celigo-NetSuite integrations.
- Managed cross-functional teams across content production, marketing, customer experience, and FBA/WFS inventory coordination.
Digital Product Manager & E-Commerce Manager
ISLE Surf & SUP (Acquired by Solo Brands) • Grapevine, TX (Remote)- Scaled ISLE Surf & SUP annual revenue 3X from $15M to $45M in 3 years through aggressive paid media, conversion rate optimization, and channel expansion.
- Directed full migration from WooCommerce to Shopify Plus and engineered a multi-brand headless framework (Shopify Plus + Hydrogen), improving page speed by 70%.
- Managed $450K+ monthly advertising budgets across Amazon Advertising, Google Ads, and social channels, driving a 48% Year 1 paid revenue increase.
- Architected modern customer stack with Gorgias, NetSuite, Attentive, Klaviyo, and Simon Data CDP for a 360-degree customer view.
E-Commerce Manager
Bad Boy Brands • San Diego, CA- Spearheaded strategic transition from B2B to D2C, launching Magento storefronts for US and European markets.
- Implemented Brightpearl ERP and built custom API integrations connecting 3PL warehouses across North America and Europe.
- Launched Amazon-exclusive product lines and managed multi-channel ad campaigns across Amazon, Google, and Bing.
Select Freelance Advisory & Early Track Record
Hoot Commerce & Independent EngagementsThrough my side advisory vehicle Hoot Commerce and independent engagements, I provide targeted marketplace and systems advisory—frequently consulting with former employers (such as ISLE and Bad Boy) and select brands on Amazon SP-API automation, Klaviyo flows, and platform migrations.
Core Competencies & Tech Stack
Hands-on expertise across marketing platforms, ERPs, web code, and ad networks.
Marketplaces & DTC Platforms
- Amazon Seller & Vendor Central
- Shopify Plus & Liquid / Headless
- Walmart Marketplace & WFS
- eBay & ChannelAdvisor
- WooCommerce & Magento
Growth & Marketing Tech
- Amazon Ads (Sponsored & DSP)
- Google Ads & Shopping / Bing Ads
- Klaviyo & Attentive Lifecycle Marketing
- Feedvisor & Dynamic Pricing Tools
- Gorgias Helpdesk & Simon Data CDP
Systems, ERP & Development
- NetSuite ERP & Celigo iPaaS
- Brightpearl & ShipHero WMS
- HTML, CSS, PHP & Tailwind CSS
- Custom PC Rigs & Hardware
- Avalara, Shopper Approved, & Yotpo
San Diego Roots, Tech & Culinary Arts
Originally from Tampa, FL, I relocated to San Diego in 2010 to build my career. Father of two (Dylan and Lizabelle). Outside of optimizing Amazon ad spend and building high-performance websites, I build custom PC workstations, stand-up paddle board along the coast, and have launched and operated a mobile food truck enterprise.
Personal Interests & Endeavors
Explore Executive Roles or Select Advisory
Open to full-time E-Commerce Director roles, digital product leadership, or specialized freelance consulting.